Nowadays, there is a giant spur in the discussion about Digital Marketing. Every entrepreneur wants to know how he can use it for his business and if carefully observed, you would frequently come across one term, and that is, Social Media Marketing. It is comparatively new… till now social media was perceived as a fun […]
I love infographics and here is a nice one that “talks” about online marketing for bricks and mortar businesses: Online Marketing = Brick and Mortar Success | Visual.ly visual.ly4/18/12 The Internet can be one of the most effective tools your company can use to not only attract clients, but to keep them as well.
This is a great overview of these functions however I think online the lines get blurred – can you marketing not close the deal? It also defines Advertising as getting someone to take action however while this is ideal and what I try and get my clients to do – most ads I have seen […]
How to put the pieces together and make ANY business more profitable and more valuable!” With all of the latest and greatest concepts, seminars, webcasts, and “How-To” books vying for your attention, you would think that growing your business was as complicated as building the space shuttle. The fact is, there are only three ways […]
There are only 3 ways to increase your sales – whatever business you’re in: 1. Increase your customers 2. Increase the frequency of transaction 3. Increase the transaction size These 3 apply whether you’re a solopreneur, have a professional practise, you’re a retailer, distributor or manufacturer, a service business, you’re business is online or offline. […]
“Strategy” overrated, simply “doin’ stuff” underrated. See Kelleher and Bossidy: “We have a ‘strategic plan,’ it’s called doing things.”—Herb Kelleher. “Execution is a systematic process of rigorously discussing hows and whats, tenaciously following through, and ensuring accountability.”—Larry Bossidy & Ram Charan/ Execution: The Discipline of Getting Things Done. Action has its own logic—ask Genghis Khan, […]
You all may have heard this saying: If you give a man a fish he eats for a day. If you teach him to fish he eats for a lifetime. As a small business owner – do you have time to learn how to fish or do you want someone just to give you a […]