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	<title>OLDInc.net</title>
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	<link>http://www.oldinc.net</link>
	<description>Your local online business builder serving the Auburn and Opelika area</description>
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		<title>Is Google Places Dead?</title>
		<link>http://www.oldinc.net/is-google-places-dead/</link>
		<comments>http://www.oldinc.net/is-google-places-dead/#comments</comments>
		<pubDate>Fri, 15 Jun 2012 20:40:42 +0000</pubDate>
		<dc:creator>Christopher W. Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.oldinc.net/?p=9610</guid>
		<description><![CDATA[Hi Everyone, In case you haven't noticed yet - Google have made some sweeping changes that affect over 80 million businesses and have essentialy killed Google places and migrated the pages over to Google + Local pages. So is Google Places dead and what does this mean for your business or for your client's business? [...]]]></description>
				<content:encoded><![CDATA[<p>Hi Everyone,</p>
<p>In case you haven't noticed yet - Google have made some sweeping changes that affect over 80 million businesses and have essentialy killed Google places and migrated the pages over to Google + Local pages.</p>
<p>So is Google Places dead and what does this mean for your business or for your client's business?</p>
<p>Please watch the video below to find out more and check out the latest changes.</p>
<p><center><div id="evp-87dcf5045d605cbfc706e3831e8ba38e-wrap" class="evp-video-wrap"></div><script type="text/javascript" src="http://www.oldinc.net/evp/framework.php?div_id=evp-87dcf5045d605cbfc706e3831e8ba38e&id=Z29vZ2xlbG9jYWwtd2ViaW5hci0xLm1vdg%3D%3D&v=1339792632&profile=default"></script><script type="text/javascript"><!--
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<p>&nbsp;</p>
<p>&nbsp;</p>
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		</item>
		<item>
		<title>Don&#8217;t look now but Google Places has changed again</title>
		<link>http://www.oldinc.net/dont-look-now-but-google-places-has-changed-again/</link>
		<comments>http://www.oldinc.net/dont-look-now-but-google-places-has-changed-again/#comments</comments>
		<pubDate>Wed, 23 May 2012 21:26:45 +0000</pubDate>
		<dc:creator>Christopher W. Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.oldinc.net/?p=9542</guid>
		<description><![CDATA[Just when you thought it was safe to go back in the water, Google have changed things again. A large part of ranking well in Google Places is getting reviews. One way of doing this was to send your clients to your Google Places page on their smartphone via a QR code or link. Google [...]]]></description>
				<content:encoded><![CDATA[<p>Just when you thought it was safe to go back in the water, Google have changed things again. A large part of ranking well in Google Places is getting reviews. One way of doing this was to send your clients to your Google Places page on their smartphone via a QR code or link. Google have now removed the review feature altogether from the mobile version of Google Places opting instead to force everyone instead to use their mobile app to give reviews.</p>
<p>I was just talking to another associate who was also dismayed at how quickly Google can change things and how difficult it is to stay on top of things. As a matter of fact he had just posted this very useful (until this latest change) post on his own blog (notice the recent date):</p>
<h1>Google Places Reviews: Follow These Simple Steps To Get Your Customers To Leave Google Places Reviews For Your Business Right On Their Smartphones</h1>
<div> April 21st, 2012</div>
<div>
<p>Ryan Steinolfson</p>
</div>
<div>
<h1>Google Places Reviews Are Easy To Get</h1>
<p>Most business owners today do not even know what Google Places Reviews are so to get them to start paying attention to getting their clients to start posting positive reviews about their business on their behalf can seem difficult, however with the the process of getting somebody to leave a review from their mobile phone can be very easy if you know the steps.</p>
<p>Follow the steps below in order to get your clients to leave reviews while they are in your store at the time of purchase when they are happy customers.  Why not ask?  All they can say is no… and if they say yes to leaving you a review and you get one every other day it can add up and reviews can actually help you rankings on Google local results when people are looking for your business.  :)</p>
<h3>Step 1</h3>
<div><img src="http://media.screensteps.me/ryansteinolfson/p3gxd7/step-1.png?1330961012" alt="Step 1" width="616" height="555" /></div>
<h3>Step 2</h3>
<div><img src="http://media.screensteps.me/ryansteinolfson/p3gxd7/step-2.png?1330961014" alt="Step 2" width="589" height="877" /></div>
<h3>Step 3</h3>
<div><img src="http://media.screensteps.me/ryansteinolfson/p3gxd7/step-3.png?1330961016" alt="Step 3" width="609" height="701" /></div>
<h3>Step 4</h3>
<div><img src="http://media.screensteps.me/ryansteinolfson/p3gxd7/step-4.png?1335756889" alt="Step 4" width="602" height="623" /></div>
<h3>Step 5</h3>
<div><img src="http://media.screensteps.me/ryansteinolfson/p3gxd7/step-5.png?1330961022" alt="Step 5" width="563" height="701" /></div>
<h3>Step 6</h3>
<div><img src="http://media.screensteps.me/ryansteinolfson/p3gxd7/step-6.png?1335756895" alt="Step 6" width="596" height="701" /></div>
<h3>Step 7</h3>
<div><img src="http://media.screensteps.me/ryansteinolfson/p3gxd7/step-7.png?1330961025" alt="Step 7" width="606" height="701" /></div>
<h3>Step 8</h3>
<div><img src="http://media.screensteps.me/ryansteinolfson/p3gxd7/step-8.png?1330961028" alt="Step 8" width="564" height="623" /></div>
</div>
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		</item>
		<item>
		<title>Online Marketing for Bricks and Mortar Businesses</title>
		<link>http://www.oldinc.net/online-marketing-bricks-and-mortar/</link>
		<comments>http://www.oldinc.net/online-marketing-bricks-and-mortar/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 04:52:22 +0000</pubDate>
		<dc:creator>Christopher W. Jones</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.oldinc.net/?p=9487</guid>
		<description><![CDATA[&#160; I love infographics and here is a nice one that "talks" about online marketing for bricks and mortar businesses: Online Marketing = Brick and Mortar Success &#124; Visual.ly visual.ly4/18/12 The Internet can be one of the most effective tools your company can use to not only attract clients, but to keep them as well.]]></description>
				<content:encoded><![CDATA[<p>&nbsp;</p>
<p>I love infographics and here is a nice one that "talks" about online marketing for bricks and mortar businesses:</p>
<p><a href="http://www.oldinc.net/wp-content/uploads/2012/04/OnlineMarketingBrickandMortarSuccess_4f8f127e53c56.jpg"><img class="alignleft size-full wp-image-9490" title="OnlineMarketingBrickandMortarSuccess_4f8f127e53c56" src="http://www.oldinc.net/wp-content/uploads/2012/04/OnlineMarketingBrickandMortarSuccess_4f8f127e53c56.jpg" alt="" width="528" height="1804" /></a></p>
<p><strong><a href="http://visual.ly/online-marketing-brick-and-mortar-success"><strong>Online Marketing</strong> = Brick and Mortar Success | Visual.ly</a></strong></p>
<p><img style="vertical-align: middle;" src="http://g.etfv.co/http://visual.ly/online-marketing-brick-and-mortar-success" alt="" /><span style="padding-left: 10px;"><a href="http://visual.ly/online-marketing-brick-and-mortar-success">visual.ly</a></span><span style="padding-left: 10px;">4/18/12</span></p>
<p>The Internet can be one of the most effective tools your company can use to not only attract clients, but to keep them as well. </p>
]]></content:encoded>
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		<item>
		<title>Conversation with Steve Nutter</title>
		<link>http://www.oldinc.net/conversation-with-steve-nutter/</link>
		<comments>http://www.oldinc.net/conversation-with-steve-nutter/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 01:58:46 +0000</pubDate>
		<dc:creator>Christopher W. Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.oldinc.net/?p=9261</guid>
		<description><![CDATA[This is a great conversation with Steve Nutter - the proprietor of The Irish Bred Pub in Opelika, AL.. We talk about going from a large restaurant corporation to owning his own place. We discuss about his different marketing initiatives including one that he and I are both excited about which is called Repeat Returns [...]]]></description>
				<content:encoded><![CDATA[<p>This is a great conversation with Steve Nutter - the proprietor of The Irish Bred Pub in Opelika, AL.. We talk about going from a large restaurant corporation to owning his own place. We discuss about his different marketing initiatives including one that he and I are both excited about which is called Repeat Returns and combines Social Media with a Mobile App with a Loyalty Program. Without further ado - here is the dialogue:</p>
<p><audio src="http://www.oldinc.net/wp-content/uploads/2012/02/Steve-Nutter-Interview-020812.mp3" controls preload="auto" autobuffer></audio></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
<enclosure url="http://www.oldinc.net/wp-content/uploads/2012/02/Steve-Nutter-Interview-020812.mp3" length="27714354" type="audio/mpeg" />
		</item>
		<item>
		<title>New Technology Changes How Small Businesses Market</title>
		<link>http://www.oldinc.net/new-technology-changes-how-small-businesses-market/</link>
		<comments>http://www.oldinc.net/new-technology-changes-how-small-businesses-market/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 04:15:35 +0000</pubDate>
		<dc:creator>Christopher W. Jones</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.oldinc.net/?p=9131</guid>
		<description><![CDATA[All small businesses face the same 5 problems when marketing their products or services online. Getting visitors to your website. Creating valuable content. Growing an audience via social media. Capturing new new leads. Converting leads into sales. There is a new technology available that solves all 5 of these challenges and it will quickly become [...]]]></description>
				<content:encoded><![CDATA[<p>All small businesses face the same 5 problems when marketing their products or services online.<a href="https://apps.facebook.com/viralwebinarmarket"><img class="size-thumbnail wp-image-9132 alignright" style="border-style: initial; border-color: initial; margin-left: 10px; margin-right: 10px; border-width: 0px;" title="Viral Webinar Marketing" src="http://www.oldinc.net/wp-content/uploads/2011/12/VWM-Logo-150x150.png" alt="" width="150" height="150" /></a></p>
<ol>
<li>Getting visitors to your website.</li>
<li>Creating valuable content.</li>
<li>Growing an audience via social media.</li>
<li>Capturing new new leads.</li>
<li>Converting leads into sales.</li>
</ol>
<p>There is a new technology available that solves all 5 of these challenges and it will quickly become the secret weapon for savvy small business owners worldwide. It will enable you to outsmart, outwit and outmaneuver your competition before they even know what hit them.</p>
<p>It will also enable you to generate huge buzz around your brand, product or services due to the viral social media nature the technology is built upon.</p>
<p>My partner and I created a comprehensive interactive demo that explains the power of the Viral Webinar Marketing platform.</p>
<p>When you click the link below, click the “Allow” button to start the demo right from within your Facebook account.</p>
<p>https://apps.facebook.com/viralwebinarmarket</p>
<p>If you have any questions regarding this new marketing platform, feel free to contact me directly at (334) 787-1713.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Make $6 for every $1 you spend online</title>
		<link>http://www.oldinc.net/make-6-for-every-1-you-spend-online/</link>
		<comments>http://www.oldinc.net/make-6-for-every-1-you-spend-online/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 14:38:19 +0000</pubDate>
		<dc:creator>Christopher W. Jones</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[greg sterling]]></category>
		<category><![CDATA[in online sales]]></category>
		<category><![CDATA[paid search drives]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[study]]></category>

		<guid isPermaLink="false">http://www.oldinc.net/make-6-for-every-1-you-spend-online/</guid>
		<description><![CDATA[One point to remember in marketing is that if you make $1 more than what you spent on your marketing then keep doing it. In this case it is an excellent return. If anyone would like to look at either PPC or Facebook ads please let me know. Amplify&#8217;d from searchengineland.com Paid Search Drives $6 [...]]]></description>
				<content:encoded><![CDATA[<div class="Amp_Commentary_Wrap">
<div class="Amp_Post_Text">
<p>One point to remember in marketing is that if you make $1 more than what you spent on your marketing then keep doing it. In this case it is an excellent return.<br />
If anyone would like to look at either PPC or Facebook ads please let me know.</p>
</div>
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<div class="">
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<div class="Amp_Source_First"><span>Amplify&rsquo;d from <a rel="clipsource" target="_blank" title="http://searchengineland.com/paid-search-drives-6-in-local-sales-for-every-1-spent-online-study-104183" href="http://searchengineland.com/paid-search-drives-6-in-local-sales-for-every-1-spent-online-study-104183">searchengineland.com</a></span></div>
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<blockquote class="Amp_Content_Item" cite="http://searchengineland.com/paid-search-drives-6-in-local-sales-for-every-1-spent-online-study-104183">
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<h1 id="AutoGeneratedID-0"><a rel="nofollow"  href="http://searchengineland.com/paid-search-drives-6-in-local-sales-for-every-1-spent-online-study-104183">Paid Search Drives $6 In Local Sales For Every $1 In Online Sales &#8212; Study</a></h1>
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<blockquote class="Amp_Content_Item" cite="http://searchengineland.com/paid-search-drives-6-in-local-sales-for-every-1-spent-online-study-104183"><table cellpadding="0" cellspacing="0">
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<p id="AutoGeneratedID-1"><span>Dec 10, 2011 at 9:52am ET by <a rel="nofollow"  href="http://searchengineland.com/author/greg-sterling">Greg Sterling</a> </span></p>
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<div class="Amp_Content_Hr"></div>
<blockquote class="Amp_Content_Item" cite="http://searchengineland.com/paid-search-drives-6-in-local-sales-for-every-1-spent-online-study-104183"><table cellpadding="0" cellspacing="0">
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<div class="TxtCntnt">
<p id="AutoGeneratedID-2"><img width="216" height="172" src="http://searchengineland.com/figz/wp-content/seloads/2011/12/Screen-shot-2011-12-10-at-6.50.09-AM-300x239.png" title="Screen shot 2011-12-10 at 6.50.09 AM" />Annual US retail spending is roughly $4 trillion according to the US Commerce Department. And while e-commerce is growing very rapidly, it remains less than 5 percent of total retail sales. Historically, most search marketers have focused almost exclusively on e-commerce sales. But a new study finds that the real impact of paid search is offline.</p>
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<blockquote class="Amp_Content_Item" cite="http://searchengineland.com/paid-search-drives-6-in-local-sales-for-every-1-spent-online-study-104183"><table cellpadding="0" cellspacing="0">
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<blockquote class="Amp_Content_Item" cite="http://searchengineland.com/paid-search-drives-6-in-local-sales-for-every-1-spent-online-study-104183"><table cellpadding="0" cellspacing="0">
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<h2 id="AutoGeneratedID-4">Six-to-One Impact in Offline Stores</h2>
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<blockquote class="Amp_Content_Item" cite="http://searchengineland.com/paid-search-drives-6-in-local-sales-for-every-1-spent-online-study-104183"><table cellpadding="0" cellspacing="0">
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<p id="AutoGeneratedID-5">Based on two years of research conducted by retail marketing firm <a rel="nofollow"  href="http://revtrax.com/">RevTrax</a>, the study discovered that &#8220;for every $1 of e-commerce revenue generated from paid search, marketers can expect to see approximately another $6 of in-store revenue.&#8221;</p>
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<blockquote class="Amp_Content_Item" cite="http://searchengineland.com/paid-search-drives-6-in-local-sales-for-every-1-spent-online-study-104183"><table cellpadding="0" cellspacing="0">
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<p id="AutoGeneratedID-6">In other words, paid search has 6:1 impact on offline sales over e-commerce. Because of the challenges of tracking consumer behavior online to offline, most of this has been invisible to marketers. Only now with the rise of smartphones and other methodologies is online-to-offline tracking becoming more widely available.</p>
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<p id="AutoGeneratedID-7">Between August 2009 and August 2011 RevTrax monitored millions of paid-search ads and consequent sales for its retail clients. To track in-store sales accurately RevTrax used landing pages with coupons and unique IDs:</p>
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<blockquote class="Amp_Content_Item" cite="http://searchengineland.com/paid-search-drives-6-in-local-sales-for-every-1-spent-online-study-104183"><table cellpadding="0" cellspacing="0">
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<div class="TxtCntnt"><UL style="padding:0px 0px 0px 15px;list-style-type:disc;list-style-position:outside;list-style-image:none;">
<li id="AutoGeneratedID-8">A paid search ad was displayed to a consumer</li>
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<div class="TxtCntnt"><UL style="padding:0px 0px 0px 15px;list-style-type:disc;list-style-position:outside;list-style-image:none;">
<li id="AutoGeneratedID-9">The paid search ad led the consumer to a printable or mobile landing page displaying a coupon with a<br />
unique barcode</li>
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<blockquote class="Amp_Content_Item" cite="http://searchengineland.com/paid-search-drives-6-in-local-sales-for-every-1-spent-online-study-104183"><table cellpadding="0" cellspacing="0">
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<div class="TxtCntnt"><UL style="padding:0px 0px 0px 15px;list-style-type:disc;list-style-position:outside;list-style-image:none;">
<li id="AutoGeneratedID-10">The consumer redeemed the coupon inside a brick &#038; mortar store</li>
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<li id="AutoGeneratedID-11">Each coupon was tracked back to the online search (and the keyword)</li>
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<blockquote class="Amp_Content_Item" cite="http://searchengineland.com/paid-search-drives-6-in-local-sales-for-every-1-spent-online-study-104183"><table cellpadding="0" cellspacing="0">
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<h2 id="AutoGeneratedID-12">Average Paid Click Worth $15 in Store</h2>
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<blockquote class="Amp_Content_Item" cite="http://searchengineland.com/paid-search-drives-6-in-local-sales-for-every-1-spent-online-study-104183"><table cellpadding="0" cellspacing="0">
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<p id="AutoGeneratedID-13">Using this methodology, RevTrax could conclusively determine in-store sales affected by paid search ads. Here&#8217;s how RevTrax&#8217;s findings illuminated the &#8220;value of a click&#8221; (where the average transaction size was under $200):</p>
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<div class="TxtCntnt"><em id="AutoGeneratedID-14">The average click on a paid search ad generated approximately $15 of in-store revenue, with some merchants seeing as much as $28 of in-store revenue.</em></div>
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<p id="AutoGeneratedID-15">Again, what the company found was that paid search drove $6 in offline sales for every $1 in sales online. RevTrax thus argues that multichannel merchants who do not include in-store sales into the ROI calculation are potentially &#8220;undervaluing the paid search channel by as much as 85 percent.&#8221;</p>
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<div class="TxtCntnt"><em id="AutoGeneratedID-16">Approximately 9% of clicks on a paid search ad generated an in-store sale, with some merchants seeing up to 26% of clicks on a paid search ad generating an in-store sale.</em></div>
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<p id="AutoGeneratedID-17">This is the first study to conclusively show the offline impact of paid search at this kind of scale, based on actual behavior rather than consumer surveys and self-reported data. The findings are pretty radical, with broad implications for search marketers and the industry as a whole.</p>
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<p id="AutoGeneratedID-18"><strong>Postscript:</strong> Here&#8217;s a bit more color and explanation from<strong></strong> Seth Sarelson, COO of RevTrax, in response to a couple of questions I received about the study:</p>
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<div class="TxtCntnt"><em id="AutoGeneratedID-19">Clients are measuring these paid search campaigns at the keyword level and looking at brand keywords, competitive keywords, categories/products, etc. and the study uses a mix all these different types of executions to come to these results. I&#8217;m not sure that it&#8217;s clear to the person commenting that we&#8217;re talking about paid search only, not organic, so there&#8217;s certainly no guarantee that a brand is at the top of the paid search results for any keywords in a particular category.</em></div>
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<p id="AutoGeneratedID-20"><em>One of the things that the study also mentioned is that many clients are reporting that 40-50% of customers acquired via paid search were new. This is big as it shows that this isn&#8217;t just an example of existing customers searching on branded terms looking for a deal.</em></p>
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<p id="AutoGeneratedID-21"><em>It would certainly make sense for us to do a follow up that compares brand vs non-brand to address this specifically, as it&#8217;s an important point of distinction. I&#8217;m going to push for this internally.</em></p>
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<div class="TxtCntnt"><em id="AutoGeneratedID-22">As for PC vs Mobile, we&#8217;re working on a later study that will address these results, but most of what we&#8217;re looking at here is printable coupons from a PC.</em></div>
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<p id="AutoGeneratedID-23"><strong>About The Author:</strong> <a rel="nofollow"  href="http://searchengineland.com/author/greg-sterling">Greg Sterling</a> is a Contributing Editor at Search Engine Land. He writes a personal blog <a rel="nofollow"  href="http://screenwerk.com/">Screenwerk</a>, about SoLoMo issues and connecting the dots between online and offline. He also posts at <a rel="nofollow"  href="http://internet2go.net/">Internet2Go</a>, which is focused on the mobile Internet. Follow him <a rel="nofollow"  href="http://twitter.com/gsterling">@gsterling</a>. <a rel="nofollow"  href="http://searchengineland.com/author/greg-sterling">See more articles by Greg Sterling</a></p>
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<p><span class="Amp_Source_Button"><a rel="clipsource" target="_blank" title="http://searchengineland.com/paid-search-drives-6-in-local-sales-for-every-1-spent-online-study-104183" href="http://searchengineland.com/paid-search-drives-6-in-local-sales-for-every-1-spent-online-study-104183">Read more at searchengineland.com</a></span></td>
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<div class="Amp_Link">See this Amp at <a href="http://amplify.com/u/a1kcqg">http://amplify.com/u/a1kcqg</a></div>
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		<title>Google Places Has a Great Feature Most Small Business Owners Don&#8217;t Know About</title>
		<link>http://www.oldinc.net/google-places-feature/</link>
		<comments>http://www.oldinc.net/google-places-feature/#comments</comments>
		<pubDate>Sat, 26 Nov 2011 01:34:16 +0000</pubDate>
		<dc:creator>Christopher W. Jones</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.oldinc.net/?p=9082</guid>
		<description><![CDATA[Google Places has a great great feature that very few Local Small Business Owners Know About. They call it “Place Page Posts”. It can be used for a variety of reasons and you can even include links directly to your website or where ever you’d like. Allen Crawley and I recorded a brief video a [...]]]></description>
				<content:encoded><![CDATA[<p>Google Places has a great great feature that very few Local Small Business Owners Know About. They call it “Place Page Posts”. It can be used for a variety of reasons and you can even include links directly to your website or where ever you’d like. Allen Crawley and I recorded a brief video a while back about this very useful new feature and how to use it for yourself.</p>
<p style="text-align: center;"><img class="wpevp-container aligncenter" style="display: block; width: 400px; height: 200px;" src="../wp-content/plugins/wp-evp/images/placeholder.png" alt="Google Places Post Update Feature" width="400" height="200" /></p>
<p style="text-align: center;"><a href="http://www.googleplacesbusinessblueprint.com/"><img class="aligncenter size-full wp-image-9083" title="GPBBblogbanner2" src="http://www.oldinc.net/wp-content/uploads/2011/11/GPBBblogbanner2.jpg" alt="" width="580" height="81" /></a></p>
<p><em>Transcript of the video:</em></p>
<p>&nbsp;</p>
<p><em><strong>Chris</strong></em>: Hi everyone, this is Chris Jones.</p>
<p>&nbsp;</p>
<p><em><strong>Allen</strong></em>: And Allen Crawley, creators of the Google Places business blueprint.</p>
<p>&nbsp;</p>
<p><em><strong>Chris</strong></em>: We just wanted to take some time and share with you a great new feature that Google has just added to the Google Places page. Actually to be fair, it’s not really a new feature, one of our current members that’s in the UK had actually pointed this out to us on his Google Places page. However, we did some research and at the time it was not available to us. However, Google has just updated this and made this new feature available in the US and what they called it is the Place page posts. And as you can read here, this is from the actual Google Places tour.</p>
<p>Basically it’s a place where business owners can now place updates into your Google Places page, and here, this is my Google Places page and you can see I’ve just placed a quick post that says “Google Places has changed again”. You now have this nice update section where you can let everyone know what’s going on. Again, this is pretty much like a Facebook status update or almost like a Twitter feed onto your Google Places page so it’s a great feature and now I’m going to turn it over to Allen.</p>
<p><em><strong>Allen</strong></em>: Okay so what we’d like to do is go ahead and show you how to do this in 3 simple easy steps.</p>
<p>Step one, log into the Gmail account that actually owns the Google Places page and in order to do that, go to Google.com/places and there you’ll see the red arrow on the lower part of the screenshot, it’s pointing to a button that says ‘Get started’ so just click the ‘Get started’ button and it’ll take you to this login screen. Here is where you’ll want to log into the account that actually owns the Google Places listing.</p>
<p>Step two, Then what you’ll need to do is click on the name of the listing that you want to add. We’re going to take a look at a screenshot here. If you see the red arrow on the left hand side of the screenshot, it’s pointing to Old Inc, that’s the listing that we’re going to work with here. So the name of the business is actually a link. You don’t want to click on the edit, you see the edit in the lower left hand area of that listing. Don’t click on that, click on the actual name of the business that you’re going to work on and then all you got to do is type in your post. It’s very simple.</p>
<p>Step three, You see where the red box is on this next screenshot here, that red box and the arrow is pointing to the place where you can actually include your updated post. You’ll see on here at the top part of this red box it says November 23, that is the current page post that’s listed on this Google Places listing and you’ll see an open box now with grayed out text, that’s where you can include your new updated post, and one of the things we want to point out here, expires in 30 days, you can update your post as often as you like.</p>
<p>Like Chris mentioned, you can treat it as a Twitter status update or even a Facebook status update. If you want to change it multiple times per day you can do that. If you wanted to change it to highlight specials that you’re currently running to draw attention to those you can do that. But it does expire after 30 days so if you do nothing but leave it up, it will come down after 30 days, and the right arrow you see 160, that references how many characters you have to place your update into that post. Like on Twitter you only have 140 characters, here you actually have 160 characters. Anyway, we wanted to point out where you can actually find that and the fact that each listing or each posting will expire within 30 days but you can change it as often as you like and you do have 160 characters to make your statement.</p>
<p>Back to Chris.</p>
<p><em><strong>Chris</strong></em>: Anyway, we wanted to share this with you because again, we’re the creators of the Google Places business blueprint and as such, we do try to stay on top of everything Google Places related and so if you want to find out more about setting up Google Places for your own business, setting up Google Places for a client, how to start your own Google Places business and how to use Google Places as a lead generator, you can go to our site and join our membership program then we’ll walk you through all of these in depth, and you can find this at<a href="http://www.allencrawley.com/google-places-has-a-great-feature-most-small-business-owners-dont-know-about/www.googleplacesbusinessblueprint.com" target="_blank">www.googleplacesbusinessblueprint.com</a> and we’d love to see you there and hopefully we’ll see you on the inside.</p>
<p style="text-align: center;"><a href="http://www.googleplacesbusinessblueprint.com/"><img class="aligncenter" title="GPBBblogbanner2" src="http://www.oldinc.net/wp-content/uploads/2011/11/GPBBblogbanner2.jpg" alt="" width="580" height="81" /></a></p>
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		<title>Google+ vs. Facebook</title>
		<link>http://www.oldinc.net/google-vs-facebook/</link>
		<comments>http://www.oldinc.net/google-vs-facebook/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 16:42:05 +0000</pubDate>
		<dc:creator>Christopher W. Jones</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.oldinc.net/?p=788</guid>
		<description><![CDATA[This is a great article and infographic. I am signed up on Google+ and there is one thing that this article does not mention that I think is hurting Google right now and preventing me from wanting to use Google+. That is the lack of invitations available. Google did this with Gmail and Wave and [...]]]></description>
				<content:encoded><![CDATA[<p>This is a great article and infographic. I am signed up on Google+ and there is one thing that this article does not mention that I think is hurting Google right now and preventing me from wanting to use Google+. That is the lack of invitations available. Google did this with Gmail and Wave and it made sense as scarcity led to desire however when a site's usefulness is reliant upon social connectivity it does not make sense to limit the availability of it. Right now I can not connect with anyone that I want to so I am not too interested in using it. Once the invites are opened up I will add my friends, family and business contacts, connect with them and see what it has to offer.</p>
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<div class="Clog_Source_First"><span><span class="TransLogo"> </span><strong>Amplify</strong><strong style="letter-spacing: 1px; padding-left: 2px; font-weight: normal; font-family: georgia,serif; font-size: 13px; line-height: 11px;">’</strong><strong>d</strong> from <a title="http://www.pcmag.com/article2/0,2817,2388307,00.asp" rel="clipsource" href="http://www.pcmag.com/article2/0,2817,2388307,00.asp" target="_blank">www.pcmag.com</a></span></div>
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<h1 id="AutoGeneratedID-0">Infographic: Google+ vs. Facebook, the Only Comparison Chart You'll Ever Need</h1>
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<div><a rel="nofollow" href="http://www.pcmag.com/author-bio/sara-yin" target="_blank"><img src="http://common1.ziffdavisinternet.com/util_get_image/28/0,1468,i=282995,00.jpg" border="0" alt="Sara Yin" width="30" height="30" /></a> <strong>By <a rel="nofollow" href="http://www.pcmag.com/author-bio/sara-yin" target="_blank">Sara Yin</a></strong></div>
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<div>4diggs<a>digg</a> <a rel="nofollow" name="fb_share" href="http://www.facebook.com/sharer.php?u=http%3A%2F%2Fwww.pcmag.com%2Farticle2%2F0%2C2817%2C2388307%2C00.asp&amp;t=Infographic%3A%20Google%2B%20vs.%20Facebook%2C%20the%20Only%20Comparison%20Chart%20You'll%20Ever%20Need%20%7C%20News%20%26%20Opinion%20%7C%20PCMag.com&amp;src=sp" target="_blank">Share293</a><a rel="nofollow" name="stumble" href="http://stumbleupon.com/submit?url=http://www.pcmag.com/article2/0,2817,2388307,00.asp&amp;title=Infographic%3a+Google%2b+vs.+Facebook%2c+the+Only+Comparison+Chart+You'll+Ever+Need" target="_blank"></a></div>
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<li><a></a><a rel="nofollow" href="http://www.pcmag.com/print_article2/0,1217,a=266687,00.asp?hidPrint=true" target="_blank"></a></li>
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<p><img id="AutoGeneratedID-1" src="http://common6.ziffdavisinternet.com/util_get_image/30/0,1468,i=309338,00.jpg" border="0" alt="Google Plus Logo" width="150" height="150" /> By now you've probably seen all the headlines, skipped through the "how to" guides, and read all the reasons why so many tech journalists and online socialites are <a rel="nofollow" href="http://www.pcmag.com/article2/0,2817,2388161,00.asp" target="_blank">clamoring</a> to get into <a id="itxthook0" rel="nofollow" href="http://christopherjones.amplify.com/#">Google</a>+, with some even bidding on eBay for a G+ invite.</p>
<p>But you? You're more cautious about putting yourself out there online. Perhaps you think<a rel="nofollow" href="http://www.pcmag.com/article2/0,2817,2388084,00.asp" target="_blank">Google+</a> is no different from that other time suck, Facebook. Or perhaps you're too weirded out by Facebook "poking" to care about learning the difference between a Google+ "huddle" and "hangout".</p>
<p>Fortunately, the folks over at Technobombs.com created the infographic below to make it easy for you to see the most fundamental differences between the two social networks:</p>
<p id="AutoGeneratedID-2">Infographic by <a rel="nofollow" href="http://www.technobombs.com/infographic-facebook-vs-google/" target="_blank">Technobombs.com</a>:</p>
<p id="AutoGeneratedID-3">&nbsp;</p>
<div><img src="http://common7.ziffdavisinternet.com/util_get_image/30/0,1468,i=309658,00.jpg" border="0" alt="FB Google+ infographic" /></div>
<p>If you're looking for a deeper dive on how the two <a id="itxthook1" rel="nofollow" href="http://christopherjones.amplify.com/#">social networks</a> compare, be sure to read our<a rel="nofollow" href="http://www.pcmag.com/article2/0,2817,2388134,00.asp" target="_blank">hands-on with Facebook's video chat</a> and <a rel="nofollow" href="http://www.pcmag.com/article2/0,2817,2387779,00.asp" target="_blank">hands-on with Google+</a>. Also check out PCMag's take on <a rel="nofollow" href="http://www.pcmag.com/article2/0,2817,2387995,00.asp" target="_blank">Google+ privacy terms.</a> If youre a marketer, Google itself admits it is not yet ready for branded profiles like you'd find on Facebook.</p>
<p>And if the thought of managing yet another social <a id="itxthook2" rel="nofollow" href="http://christopherjones.amplify.com/#">network</a> on top of your thinly-spread Facebook one, check out <a rel="nofollow" href="http://www.pcmag.com/article2/0,2817,2388209,00.asp" target="_blank">Crossrider,</a> a third-party app that lets you synch your Facebook and Google+ feeds.</p>
<p>&nbsp;</p>
<p><em>For more from Sara, follow her on Twitter <a rel="nofollow" href="http://twitter.com/sarapyin" target="_blank">@sarapyin</a>.</em></p>
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<p><a title="http://www.pcmag.com/article2/0,2817,2388307,00.asp" rel="clipsource" href="http://www.pcmag.com/article2/0,2817,2388307,00.asp" target="_blank">Read more at www.pcmag.com</a></td>
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		<title>Sales vs. Marketing vs. Advertising vs. PR</title>
		<link>http://www.oldinc.net/sales-vs-marketing-vs-advertising-vs-pr/</link>
		<comments>http://www.oldinc.net/sales-vs-marketing-vs-advertising-vs-pr/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 16:37:37 +0000</pubDate>
		<dc:creator>Christopher W. Jones</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.oldinc.net/?p=782</guid>
		<description><![CDATA[This is a great overview of these functions however I think online the lines get blurred - can you marketing not close the deal? It also defines Advertising as getting someone to take action however while this is ideal and what I try and get my clients to do - most ads I have seen [...]]]></description>
				<content:encoded><![CDATA[<h2 class="entry-title-on-clip"><span style="font-weight: normal; font-size: 13px;">This is a great overview of these functions however I think online the lines get blurred - can you marketing not close the deal? It also defines Advertising as getting someone to take action however while this is ideal and what I try and get my clients to do -  most ads I have seen do not do this. And doesn't sales get people to do something? Something like give you money for your products or services?</span></h2>
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<h2><a title="Permanent Link to Sales vs Marketing vs Advertising vs Public Relations" rel="nofollow" href="http://socialmediadudes.com/sales-marketing/sales-vs-marketing-vs-advertising-vs-public-relations/"><br />
Sales vs Marketing vs Advertising vs Public Relations</a></h2>
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<div>October 4th, 2010 | Author: <a title="Posts by Dennis" rel="nofollow" href="http://socialmediadudes.com/author/dennis/">Dennis</a></div>
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<p><strong><img title="Sales, Marketing, Advertising, Public Relations" src="http://socialmediadudes.com/wp-content/uploads/2010/10/buyingpower-214x300.jpg" alt="Sales, Marketing, Advertising, Public Relations" width="214" height="300" />Sales vs Marketing vs Advertising vs Public Relations</strong></p>
<div>How many times do we use these four words and phrases out of context?  Do we ever really stop to think that there is indeed a difference in those suckers?  The line is blurred somewhat but nevertheless there is a difference here…</div>
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<div><strong>Sales.</strong> A sale involves a transaction.  Money actually changes hands from the person providing a product or service to the person wanting or needing the product or service.  This is what commerce is all about.  I love sales.</div>
<div><strong>Marketing.</strong> Marketing is used to create customer interest in our product or service.  It typically generates the strategy for sales techniques and it helps to identify exactly who our customer really is.</div>
<div><strong>Advertising.</strong> With advertising we’re trying to persuade someone to take action.  Give us your email address, buy that product, hire us for this service…you know the routine.  Advertising is evolving in direct relation to how technology evolves.</div>
<div><strong>Public Relations.</strong> Here is where we are more concerned with image.  Very few small businesses take this very seriously.  Perhaps they should.</div>
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<div>You could argue that Sales and Public Relations have not really changed all that much in the past few decades.  Sure, we have different names for some of the same techniques and ideas, but for the most part these two processes have changed very little over time.</div>
<div>Marketing and Advertising – now that’s another story.  <strong>I would say that marketing and advertising have changed more in the past 3 years than the previous 50 years.</strong> They will change even more during the next year or two.</div>
<div>Once again – it’s the same old story from us – adapt or die.  <strong>You will either change how you do business – or you won’t have to worry about it very long.</strong> I would love to hear your comments on this – I’m sure there are varying opinions floating around out there…</div>
<div><a title="Send Dennis an Email" rel="nofollow" href="http://socialmediadudes.com/sales-marketing/sales-vs-marketing-vs-advertising-vs-public-relations/mailto:dennis@socialmediadudes.com">Dennis Lynn</a></div>
<div><a title="Social Media Dudes" rel="nofollow" href="http://www.socialmediadudes.com">Social Media Dudes</a></div>
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<p><span class="Clog_Source_Button"><a title="http://socialmediadudes.com/sales-marketing/sales-vs-marketing-vs-advertising-vs-public-relations/" rel="clipsource" href="http://socialmediadudes.com/sales-marketing/sales-vs-marketing-vs-advertising-vs-public-relations/" target="_blank">Read more at socialmediadudes.com</a></span></td>
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		<title>The Dangers of Sitting</title>
		<link>http://www.oldinc.net/the-dangers-of-sitting/</link>
		<comments>http://www.oldinc.net/the-dangers-of-sitting/#comments</comments>
		<pubDate>Sun, 10 Jul 2011 22:55:12 +0000</pubDate>
		<dc:creator>Christopher W. Jones</dc:creator>
				<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.oldinc.net/?p=774</guid>
		<description><![CDATA[I was watching an Internet Marketing program and they used this as an example of an infographic. I thought that since most people in the computer and web business spend a great deal of their time sitting that is was really eye opening. I do run every day however this made me aware that I [...]]]></description>
				<content:encoded><![CDATA[<p>I was watching an Internet Marketing program and they used this as an example of an infographic. I thought that since most people in the computer and web business spend a great deal of their time sitting that is was really eye opening. I do run every day however this made me aware that I need to do more.</p>
<p><a href="http://www.oldinc.net/wp-content/uploads/2013/01/sitting-is-killing-you.png"><img src="http://www.oldinc.net/wp-content/uploads/2013/01/sitting-is-killing-you.png" alt="Sitting is Killing You" width="500"  border="0" /></a></p>
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